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Schwarzkopf BC Bonacure Q10 - Time Restore Shampoo is a restoring Q10-Collagen-Technology shampoo for mature and fragile hair. This Q10 Time Restore shampoo helps stimulate the hair roots of mature hair to activate production of the two keratins that subsides over time and strengthens the inner hair structure. The result is healhty, shiny, and resilent hair for timeless beauty. (pH 4.5 - 5.0, care level 1, rinse out)

Skin changes over time. Young skin has very different needs to more mature skin. The same applies to hair. Over time hair loses vitality, strength, body and shine. A specific treatment is required to care for these more sophisticated demands.

BC Time Restore: a specific hair care regime to treat the sophisticated demands of more mature hair. Based on long-term clinical studies, Schwarzkopf Professional has found what happens to hair over time:
Hair is composed of Keratins up to 95%.
Over the course of time the production of two essential Keratins inside the hair bulb slows down. The hair loses its original optimum composition, as there are fewer components available to define the structure, possibly leaving hair thin, limp and brittle.
External influences like colouring, blow-drying and combing also have an effect, causing structural gaps that can make the hair appear dry and dull.

Q10-Collagen-Technology addresses these developments in the roots and hair lengths:
Q10, a substance detectable in every human cell and indispensable for the energy production in the respiratory chain, reactivates the production of two specific Keratins; aiding the return of new hair to its optimum youthful composition.
Collagen, a structure protein that is well known for its tensile strength, provides elasticity and refills damaged parts in the hair structure that have occurred over time. The combination of Q10 and Collagen helps to counterbalance the effects of aging through the reactivation of Keratin production in all new hair growth and strengthens the previously formed hair.

Directions for use: Massage Schwarzkopf BC Restoring Q10 Shampoo into wet hair, rinse thoroughly.