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The company was established by a 27-year old business man by the name of Hans Erich Dotter.

It all began with the production of a lotion which enabled people to give lasting shape to their hairstyle.

This initial product was given the name "GOLDWELL ideal". This simple trade name became the company name which in turn would develop into a well-known brand name in the international hairdressing trade. The objective of the company was to offer the hairdresser a quality product range for exclusive salon use.

Success was first to be achieved by extremely high quality products and, secondly, by means of agents capable of mediating between supplier and hairdresser, working hard to establish and cultivate a trusting relationship.

In previous years, the company had earned a good reputation with its ingenious solutions to day-to-day hairdressing salon problems as well as its product ideas which frequently revolutionised the market.

In 1976 Goldwell gained international recognition in the world of hairdressing.

This year saw the launch of the first and only permanent wave solution in the world that tured to foam on contact with air. This development turned the entire permanent wave market upside down. Yet another decisive breakthrough had been achieved. Goldwell had earned itself its reputation as an innovator and pacesetter for the sector within the international hairdressing trade.